Press Release - November 30, 2007
WESTON DIGITAL TECHNOLOGIES ANNOUNCES SYMMETRY
Weston Digital Technologies today announced its Symmetry database integration software that enables customer data residing within independent application databases to be integrated with Weston Digital's Symphony platform.
Symmetry is bi-directional enabling Symphony to publish data to the customer's database system in real-time; whilst any changes to the customer database itself, such as the addition of a customer account number or product query type information, are automatically synchronised back to Symphony. This data then becomes immediately searchable through Weston Digital's Personal Assistant.
A unique product in the recording industry, Symmetry is being used by organisations that wish to extract data from their communications recording system and integrate it within their existing IT infrastructure. It's highly flexible and very simple to use and it's enabling organisations to transform brilliant ideas into reality within a very short space of time.
"Until now, the only way of extracting such data was through bespoke and expensive local development, so Symmetry is providing organisations with a very cost effective method of integrating some of their most important data. We're finding that Symmetry is proving to be particularly useful for those organisations that wish to provide their sales people with recorded customer interactions."
"By integrating sales tickets with actual customer recordings, product specialists are now much better prepared before meeting or telephoning their customers. It's making it far easier for them to ascertain exact customer requirements, as well as establishing their likely age and mood. This is helping organisations to appear far more professional as well as helping to drive further sales opportunities," said Richard Martin, Sales Director.
About Weston Digital Technologies
Weston Digital Technologies is one of the world's leading providers of voice, video and data recording solutions. Weston Digital's mission is to provide its private and public sector clients with mission-critical solutions tailored to match specific needs, enabling them to meet their regulatory and business requirements.
Headquartered in the UK, Weston Digital is a technology-driven company that has long been at the forefront of innovation within the industry. For more information, visit the company's website at www.westondigital.com